Risotto rice at Sainsburys

Today I went into Sainsburys to buy some risotto rice and was faced with the normal choice betwern own-brand and branded, in this case Gallio or somesuch. Normally I am a bit wary of own-brand, especially as in this case it was half the price, but I decided to go for it, on the grounds that it was rice, so it wasn’t as it they could adulterate it too badly, especially as it was organic. When I got home I was pleased to discover that at least part of the price saving was that rather than coming in a sealed plastic bag inside a cardboard box, this was just in the cardboard box! Saving on producing and then throwing away the plastic bag, saving on the price – win-win.