Why is anyone even remotely surprised that Apple are already in trouble far calling their phone the iPhone when Cisco have already got the name trademarked? Why do Apple not seem to care about other people’s intellectual property, when they must have realised over the years that they are wasting a fortune on all these name infringements.

And more importantly isn’t iPhone the most boring name ever invented? Its not like they called the iPod the iMP3Player. Everyone knew that it was going to be announced and everyone knew roughly what it would be like. It’s hardly revolutionary to anyone who has a smartphone (no matter what Jobs might say), although it is nicely designed (what it will look like after six months of rattling around in my coat pocket with my car keys is another matter).

Calling it the iPhone reinforces the problem that its really just a phone. If they want the wow factor, they need a name that sums up what it really is in their eyes. If they think its more than a phone, iPhone is the worst thing they could call it.